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Red Balloon

Below are excerpts from the app Red Balloon. It was designed for co-workers to send congratulatory messages to one another for daily achievements.

A strong focus was given to keeping the tone light and fun while still maintaining clear and easy to follow instructions.

The wording was kept active to encourage participation and references the actions indicated in the primary buttons that move users to the next screen.

The text is deliberately kept concise and serves to support the elements supplied by the U/X and visual design teams.